Restaurant: Story Deli
Where: 3 Redchurch St, City of London, E2 7DJ
Not on the tube map: Additional review (but closest tube is Shoreditch High Street Overground)
Cuisine: Italian
Price: ££ £16-£30 per head
Just because Martin and I decided to eat at all of the best restaurants on Cheese and Biscuit’s tube map, doesn’t mean that we don’t want to try other places – and we’d love to take recommendations from you. The ultimate goal of this blog is to build up a rich compendia of London eateries by tube stop and we’re using the the Cheese and Biscuits Map as an excellent starting point. While we’ve yet to review the slick, trendy and excellent operation that is Pizza East for Shoreditch High Street(coming in week of April 15th), Rozzy recently frequented another renowned pizzeria in the surrounding area – Story Deli.
Story Deli has already existed in two other East London locations and now sits hidden just beyond the top of Brick Lane. Without a booking system, they usually have a queue out the door but on our Thursday night visit, things were actualy pretty quiet.
The décor consists of some shared wooden tables, replete with cutlery, condiments and water bottles. The idea being that the tables are communal and everyone sits where they can. But the vibe of a relaxed, shared space doesn’t pervade the rest of this establishment because the food is overpriced and the atmosphere is lacking.
For a start – and maybe this was just the night I visited – but there was no music. The place was silent as a morgue and dinner conversations were hushed. When I got out for dinner I like to laugh and trade stories, hear about recent experiences, ENJOY MYSELF. Here we felt we could barely speak and the mood was not convivial. It would have been more fun eating pizza secretly in a local library.
Secondly, some of our party were late but rather than being able to idle over some yummy starters or bread or just get stuck into a bottle of wine, pizza is the only dish on the menu and the wine list is limited to one red and one white at a fairly high price point of £27. Don’t get me wrong – I have no problem paying £27 for a bottle of wine, provided it’s of reasonable quality and provided I can choose to pay that price.
Being limited to only spend £27 on a bottle of wine, because it’s the only choice on the menu, does not enthuse me to get involved. I ordered a tiny, very average tasting glass of red. Then, not wishing to rack up my mid-week dinner bill, opted for an overpriced cup of tea at £2.
Forgetting the drinks, what of the pizza? Surely you don’t build up a good reputation for if you’re serving an inferior product? Nothing could be further from the truth. The pizzas came in at a startling £16 a pop and while there were a 13 different options to choose from, each choice netted the same result: The dough too thin, too crispy and broke easily under the weight of all the toppings that were slushed on top. Each pizza was like an oil slick of pesto and cheese, the dough nothing more than an leaky rowing boat, drowning underneath.
I know it seems like a first world problem to complain about too much topping, but in the case of Story Deli’s overpriced pizzas, the toppings completely overwhelm the base
Unlike the sublime experience at Franco Manca where the pizzas were almost absurdly cheap for the care, finesse and amount of deliciousness they pack in (and where the bottles of wine were much more reasonably priced at £18 a go), Story Deli seemed to be taking us for the proverbial pizza ride. Overpriced, over-flavoured and in a space crying out for more convivality and atmosphere, I won’t be frequenting this place again at least until they put starters on the menu and extend the choice of drinks.
Rating: 4/10